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Research papers

Shopping missions

This paper will debate firstly which dimensions could be added to shopping missions and secondly, if these dimensions add to the basic principle of missions: can we explain future behaviour more effectively? secondly this paper will focus on the...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Fabio Martins, David Baxter, Rebecca Gill
Company: Ipsos MRBI
June 15, 2009
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Citation

Martins, Baxter and Gill (2009a, June 15). Shopping missions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/shopping-missions